Be Different & Stand Out
The Salon and Spa business world is changing rapidly with new salons/spas opening every day. We coach our clients that continually studying their direct competition is critical for their ongoing Salon and Spa success.
One reasons it is important to know your competition well is to find ways to make your Salon or Spa Business Stand Out. If your competitors are mostly marketing based on special offers and price cutting, then base your marketing on Add On Services or offer After Hours appointments. If your location is in an area where a lot of people walk their dogs put a little doggy treat stand outside your door. Form an alliance with a neighboring business and offer coop service packages. The point is do Something Different from what your Competition is doing.
Be Creative! Be Different! Take a Risk! Find a way to Stand Out!